Before committing to a college or university, both parents and students need to consider the costs at the university (not just tuition, but all fees, travel, books, etc.) before selecting the university. What will be the size of the debt that the student will be left with at completion, what type of job opportunities will be available, how does the university do at student job placement etc., etc.. Don' t just be "dazzled" by the university name and hype.
http://www.wsj.com/articles/questions-families-need-to-ask-about-paying-for-college-1442800935